Tiger Corporation Advertisement
Using Design To Elevate the flagship products for Tiger Corporation
Tiger Corporation U.S.A. is a division of Tiger Corporation based in Osaka, Japan founded in 1923. Offering new everyday essentials for the dining experience with ideas that produce warmth. As the company grows globally, they’ve established several sales bases in Shanghai, Hong Kong, Taiwan, Vietnam and the U.S.A.
After a lengthy conversation with the U.S. Tiger Corporation President, Kentaro Matsumoto, he informed me of how hugely successful the Tiger Corporation was in Japan. Most all Japanese households, possesses at least one Tiger product. Working directly with Mr. Matsumoto-san to expand brand awareness, we targeted the American market by rebranding packaging and aligning the goals of the Tiger Corp. to the needs of their customers.
SCOPE OF WORK
Brand Strategy
Messaging
Identity System Design
Digital and Printed Marketing Assets
CHALLENGE
Clarify brand positioning and develop packaging targeting the American market.
OUTCOME
Strategic rebrand of messaging, signage, and collateral materials that not only elevate brand awareness, but lead to substantial growth and revenue increases.
Reflection Ad
Understanding how huge the Tiger Corporation was in Japan, the brief was pretty straight forward. “Can you help the Tiger Corporation rise from the ashes here in the states. Our new product has the appearance of stainless steel and we would like our product to imitate the Porsche. Is it possible to making these new products mimic Porsche?”
What represents a vision of Porsche:
1. Power - Speed - Aggression
2. Luxurious - Sports car - High performance
3. Hollywood - Rich and Famous - Iconic
What Porsche means to individuals can be very different. So, asking the right question to find out exactly what Porsche means to my client is crucial. Although pleasing my client is the goal, helping my client connect with their customer is critical.
Tiger Signage
In the same way models sell beauty supplies, chefs tend to team up with kitchenware. After all, who better to sell rice cookers than the people who use them day in and day out?
Brimming with culinary talent and wisdom, Chef Jamie Gwen is a Celebrity Chef with delectable recipes and now celebrates the Tiger rice cookers that help enhance her delicious meals.
