Easy Street Portable Navigation System Campaign

SANYO Digital Products is a recognized leader in navigation. Easy Street NVM-4070 offers the latest features and user-friendly interface to make your life on the go enjoyable and convenient.

As the Creative Director, I was tasked with the challenge of developing a campaign for a new product, site unseen. Given a picture and an abbreviated specification sheet, my goal was to create a clean and minimalist approach for a product with claims of minimizing confusion while navigating the city streets.

SCOPE OF WORK

Brand Strategy
Messaging
Advertisements
Packaging
Digital and Printed Marketing Collateral Assets

CHALLENGE

With limited information, develop a unique story spotlighting the products ease of use. Consistently convey the user-friendly features throughout the campaign.

OUTCOME

Help to focus brand and marketing strategy, to ensure consistency across all assets. Our brand guidelines equipped this product with everything needed to bring ease to navigation.