LCD Projector Campaign
World's First QuaDrive LCD XP200L Projector Ad
SANYO’s QuaDrive Optical Engine allows more rich color reproduction. SANYO projector introduces their latest LCD engine, called QuaDrive, which adds a Color Control Device to traditional 3LCD systems. The first of its kind. The additional color panel in the QuaDrive optical engine allows the XP200L to automatically control the amount of yellow light in the image, producing higher luminosity with improved color accuracy.
As part of the brief, there were multiple end-user features available to tell a compelling story. The worlds 1st QuaDrive optical engine, color control, best in its class for brightness, longest lasting filter and a built in mechanical shutter to name a few. We had to ask the right questions to uncover real opportunity, by figuring out the why-to-buy and determining how our customers related to this new technology. No other projector came close to producing color, brightness or flesh tone as brilliantly as the XP200L.
SCOPE OF WORK
Brand Strategy
Messaging
Identity System Design
Digital & Print Marketing Assets
Web Development
CHALLENGE
Determine which end-user feature tells the most compelling story, focusing on delivering sustainable and measurable design solutions.
OUTCOME
We were successful delivering an inquisitive and unapologetic tone. Pushing color and attitude sparking conversation, positioning our creative aligning the product with the needs of our customers.
SANYO’s PLC-XP200L QuaDrive Ad
With many strong features of the PLC-XP200L, what captivated customers was its ability to project brilliant color including vibrant flesh tones.
Projector Color & Flesh Tone Study
With color and flesh tone being the focus of our campaign, sourcing best in class talent was imperative to help capture the story. Working closely with Ceasar Lima, a talented photographer based in the Los Angeles area, helped to produce meaningful results.