SANYO Katana Wireless Campaign
SANYO Katana Campaign
SANYO Wireless Communications Division is one of 9 departments within the SANYO North America Corporation. One of our most successful and lucrative departments.
The legendary Katana… a time-honored name for a new product that brings sophistication, style and precision to the wireless phone market. Best known as a precision instrument sword used by the Samurai, now has a new identity, that of a cutting-edge wireless phone. This ultra-thin phone packed with technology and designed to appeal to the fashion-centric consumer, makes a statement and that statement was represented visually in our campaign.
SCOPE OF WORK
Brand Strategy
Messaging
Identity System
Digital and Printed Marketing Assets
CHALLENGE
Clarify brand positioning and develop a unique story that appeals to the sophisticated & fashion-centric customers.
OUTCOME
Help to focus their brand and marketing strategy, leading to substantial growth and revenue increases.
SANYO Wireless Phone Study
