Commercial Advertisement
FIDELO Launch Video
FIDELO, a brand created to empower its supporters to stay committed to the simple lifestyle they value, offering creative minimalist wallets without sacrificing style or performance.
After receiving the video brief, as Creative Director, I was tasked with developing dynamic angles for product footage. Utilizing static lifestyle drawings and story-boarding, we crafted the angles of footage to showcase the products. Also, helped to position models for b-roll footage and gave creative input for editing dynamic transitions.
IBY Poolside Event Video
IBY Beauty is a lifestyle cosmetic brand who believe in a community built by kindness, confidence and the power of makeup.
To improve connection between IBY and its most celebrated customers, we brought IBY’s finest products & several models from various agencies together in one amazing setting in Los Angeles. My responsibility was to help capture the unscripted engagement between IBY’s colorful product and its most coveted clients.
SANYO Commercial Shorts
These videos are playful videos to inform and enlighten our customers about SANYO products. All of the below videos were shot by Dave Gaw, who I've worked with for quite some time, and will also verify my directing experience with videos. All of these videos are at least 10 years old and there are plenty more scattered across Amazon & Youtube.
